Released as a digital video on YouTube and Instagram, the track celebrates the pride, craftsmanship, and energy of India’s skilled manufacturing workforce, embodying the true essence of the Make in India movement. The rap highlights the heartbeat of Cellecor’s operations, the workers on the factory floor whose dedication, skill, and passion bring innovation to life. It underlines how every Cellecor product is deeply rooted in the spirit of local craftsmanship.

A Nagpur-based company has developed indigenous technology to manufacture Water-Soluble Fertilisers to reduce India's reliance on imports