In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting MR.DIY’s wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every MR.DIY store. It positions the brand as a destination that offers “something for everyone in the household”.