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MMTC-PAMP hosted Mumbai’s first Gold Bar Challenge at World Trade Centre

  1. The Gold Bar Challenge in World Trade Centre, Mumbai captivated gold enthusiasts as they competed to remove a 5.7kg gold bar from a glass enclosure, showcasing their skills and aiming for the coveted prize

  2. Twelve winners were rewarded with MMTC-PAMP’s prestigious Banyan Tree 10 gm silver bar

MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery, hosted Mumbai’s first Gold Bar Challenge. The event took place on August 23 & 24 at the World Trade Centre in Mumbai.

This was the first time MMTC-PAMP organised this event within a corporate setting, and its primary objective was to offer gold enthusiasts an exhilarating platform to highlight their skills and compete for a highly sought-after prize. The challenge offered the participants the chance to retrieve a 5.7-kilogram gold bar from a glass enclosure within the designated time limit. Twelve winners, who completed the activity, received MMTC-PAMP’s Banyan Tree 999.9 purity 10 gm silver bar, symbolizing longevity and fulfilment, featuring India’s national tree. Safety and fairness were ensured by following rules and regulations throughout the event.

Speaking about the event, Mr. Vikas Singh, Managing Director and CEO of MMTC-PAMP, “MMTC-PAMP strives to serve our valuable customer with unique and distinctively crafted products in purest gold and silver. We’ve now taken this a step further by adding fun and excitement for our customers by providing them with a new distinctive and engaging experience, with our Gold Bar Challenge event. It is a testament to our unwavering efforts to add moments of joy for our customers who have always trusted us for their Gold and silver needs. Our focus on offering cutting-edge products and unique experiences underscore our commitment to enhance customer engagement and satisfaction in a unique and fun manner. By fostering a healthy spirit of competition, we aim to build stronger connection with our customers and create a truly memorable experience for them.

The success of the Gold Bar Challenge in Ghaziabad, Noida, Hyderabad, Chennai and now Mumbai has paved the way for MMTC-PAMP to expand this unique event to other cities. Mr Vikas Singh added, “The gold bar challenge is a unique event that has rarely been witnessed in the Indian market and we are happy to announce that we will be bringing this event to the cities of Pune, Bangalore and Chandigarh as well in future.

MMTC-PAMP, known for its commitment to providing high-quality, culturally diverse products to consumers, hosted this event at its one-stop shop for any gold & silver needs. To ensure the product’s authenticity, each MMTC-PAMP product carries a unique number and comes packaged in a certified signed by an Assayer. Each gold and silver product bought from MMTC-PAMP offers a positive weight & purity balance, which guarantees that every coin or bar you buy, weighs more than the listed weight, ensuring customers get the highest value for their investment.

All products come with MMTC-PAMP’s stamp of authenticity, deliver on the promise of 999.9+ purity, and are crafted to the highest standards using the latest Swiss technology. There is a wide variety of purest gold and silver products to choose from and purchase them from MMTC-PAMP’s exclusive stores, leading jeweller partners, online marketplaces like Amazon and Flipkart or directly from MMTC-PAMP’s website.


A joint venture between Switzerland-based bullion refinery, PAMP SA, and MMTC Ltd, a Miniratna and Government of India Undertaking. MMTC-PAMP is the only LBMA-accredited gold & silver good delivery refiner in India and is accepted across global commodity exchanges and central banks. The company seamlessly marries Swiss excellence with Indian insights. MMTC-PAMP India Pvt. Ltd. is internationally recognized as an industry leader in bringing global standards of excellence to the Indian precious metals industry. MMTC-PAMP has received several awards since its inception from local and global industry bodies for transparency and sustainability that it rigorously upholds in its sourcing, refining, and supply of precious metals in the Indian market.

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