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The white shirt revolution: Uathayam’s legacy of elegance for the modern Indian man
In the heart of Tamil Nadu’s textile belt, a quiet revolution began. It wasn’t loud, but it was confident. And it came in white. Since 2003, Uathayam has redefined how Indian men dress – with a vision grounded in heritage and crafted for the future. What started in Erode as a homegrown venture producing classic dhotis quickly evolved into something far greater: a symbol of modern elegance steeped in cultural pride. At its core? The quintessential white shirts.
Jun 262 min read


Primus Partners unveils strategic roadmap to achieve USD 100 billion in textile exports
Primus Partners, a leading Indian management consulting firm, has unveiled a comprehensive roadmap to propel India’s textile exports to USD 100 billion over the next five years. Anchored in a six-point strategy, the roadmap outlines key recommendations to diversify export offerings, integrate Industry 4.0, increase skilled manpower, enhance infrastructure, and build industry capacity.
May 93 min read


Zero Waste Day shines a light on fashion and textiles
International Day of Zero Waste spotlighted solutions to the mounting environmental and social problems caused by fashion and textile sector
Apr 84 min read


RSWM Limited appoints Mr. Rajeev Gupta as Chief Executive Officer to lead strategic growth & innovation
With 30 years of transformative leadership, Mr. Rajeev Gupta joins RSWM Limited as its Chief Executive Officer
Dec 10, 20242 min read
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