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SOIE ushers in the era of invisible fashion with the launch of SMOOV and Spacer Cup Bras
As silhouettes become sleeker and fabrics lighter, innerwear fashion is stepping up to meet the moment. Seamless, second-skin lingerie is no longer just a behind-the-scenes essential–it’s become foundational to how modern women dress, move, and feel. At the forefront of this shift is SOIE, one of India’s leading lingerie and lifestyle brands, introducing two new collections designed to redefine comfort and invisibility: the SMOOV Collection and Spacer Cup Bras.
May 223 min read
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