In the heart of Tamil Nadu’s textile belt, a quiet revolution began. It wasn’t loud, but it was confident. And it came in white. Since 2003, Uathayam has redefined how Indian men dress – with a vision grounded in heritage and crafted for the future. What started in Erode as a homegrown venture producing classic dhotis quickly evolved into something far greater: a symbol of modern elegance steeped in cultural pride. At its core? The quintessential white shirts.