VIP Clothing Limited announced the Kerala debut of its premium men’s innerwear range Frenchie X. Frenchie X collections will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line’s overall presence to over 140 stores nationwide. Earlier this year, the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour.