Unicommerce's ‘Catalyst’ is aimed at recovering abandoned checkouts and improving conversions through real-time, human-like conversations. As India’s e-commerce and D2C market expands, abandoned checkouts continue to be a significant source of revenue leakage. Recent studies indicate that the global online shopping cart abandonment rate has grown from around 59% in 2006 to over 70% in 2025, offering brands an opportunity to recover lost sales and potentially increase revenue.